TURNING A LOGO INTO A BRAND
branding / web design / type design
/ logo / animation
Design33 had been an established web development agency for 8 years, and within that time they grew significantly. They needed a formal set of brand guidelines and new logo that could allow them to keep growing and would reflect the larger scale projects that they could now handle. The main challenge I came across, was designing a logo that was so versatile. The logo needed to appear across a huge variety of printed materials of all different shapes and sizes. I developed a ‘building block’ style of logo shapes that could be used at any scale, and consequently developed a pattern out of building up a series of the logo shapes.
© Lorraine Currie 2020